barca II - branding

Free and easy after montserrat. In other words, not free and quite "siong" for the hubbies and boyfrens. Mrs chua dragged her hubby from shop to shop, stopping over in zara, espirit, mango, hnm for clothing and gucci, LV, cartier for bags... He observed one very interesting phenomenon: Singapore tourists complain when they are brot to shops to buy local products in their china tours. But they flock to buy up the whole shops when they are in Europe. Brand name makes the difference. The question is how and when can the china brands can do the same? In that matter, can singapore have an LV, a zara? it used to have a creative, but it has dropped from a brand to just another commodity product. What makes a brand? First, it must be functional, that's people buy to use it. Then, it must be of the highest quality. And very important, it must be make an impression on the third party to notice and comment on the buyer's good buy. To do that, the product must have something strikingly and subtlely different from the market, like having a breakthru in the fashion industry. That's the most difficult thing to do. Like gold lion, it has all to be a big brand, but nobody mention or notice it, when a gold lion product is used. How to brand a product? Advertisement helps. many forms of ads, tv, radio, movie, paper, billboard, transports, phone, internet, even in toilets....which form is most effective? the most effective is NO ADS.... instead using an rating agency to rate the products(new products), so consumers get the real bang for the buck. and there's no such agency yet! so form one on-line!