ricoh bot pentax is a big news for him - a pentaxian by choice.
there's being rumors about pentax closing out in the market for as long as he has had his first pentax dslr(since last year). and now it sort of becomes reality. the canikon sellers are going to have field day on this telling prospective customers:
"what? pentax? closed down already lah..... buy c...."
what can ricoh do with pentax?
if they are serious, a lot could be done. because the market share of pentax in the dslr market is small(around 1%), there huge opportunity for it to gain market share if they can do things right. they MUST put in effort to develop more lenses, and one or two camera bodies to fill in gap of FF camera and one that's along the line of the k.... series, K3, and throw up huge promotional events at these launches to make newbies aware of the shining performances of the pentax brand, especially, it's ergo-friendly form factor on top of all its others state-of-the-arts features.
pentax are the underdog, no doubt - hopefully not under a lame dog.
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